July 26, 2010 @ 1:09 pm
Armani to Work with Reebok on New Line of Sports Wear
It is not at all uncommon to see big name fashion labels begin to partner with other product lines, but the high end luxury designer labels have not yet ventured into the territory that they are now looking to move in on: sports related gear and apparel. This means that there are big names like Armani coming in to partner with already well established athletic clothing makers such as Reebok. This partnership will deliver a one two knock out punch combo that is sure to win over fans of athletic apparel who are into brand names. It turns out that the two brands are pairing up for gym gear that is definitely a cut above and are seeking to change the consumer expectations about how they work out fashions should look. Not only will the duo focus on the warm up and track suits, but they will also put their combined knolwedge together to release a variety of athletic shoes that will range in price from $150 to $165. Emporio and Reebok will be making a variety of shoes that will be priced at the upper end, between $275 and $450. Active wear from Reebok and EA7 will be priced between $65 and $195.
A variety of advantages are expected for both companies as they continue to carve out new territory for fans of athletic clothing and footwear. Consumers know they can trust the high end big name designers to deliver top notch fashions and they trust big name shoe makers like Reebok to deliver high end sports shoes and clothing that will last even in the most intense usage conditions.
For many years now, some in the world of clothing and apparel have been seeking a new way of doing business. Like the trendy coffee shops and other food related businesses, some consumers have wanted to see the so called fair trade standards be applied to fashion, but as most experts will say: even though fashion is first for a great many things, when it comes to major changes this is often the last and most stubborn industry to make a switch. A good example of this is the comparative slowness the induystry took to embrace the digital web and also the use of computers in its design tools. It turns out that from the San Francisco Bay Area of California there is a new United States non profit organization that is stepping forward to certify certain fashion companies as true fair trade businesses. The organization is based in Oakland and called TransFair USA, the 1st in the world to certify clothing companies for the fair trade of cotton. They have developed standards designed to cover the factories used and other worker controlled situations and farm worker collectives.