May 18, 2010 @ 5:30 am
Real Time Fashion Advice Coming to the Web
Web surfers have become an audience for fashion companies that is quite used to having things as rapidly as possible and this is certainly the case when it comes to getting advice. Many surfers find that they are able to get a huge range of tips via search engines, but a new site is coming online that will offer 24 hour advice services as part of its presentation. By including a panel of expe3rts that range from fashion magazine staff member sot celebrity stylists, the new site will be called What to Wear and offer users a Q & A style experience that offers fashion advice in about 10 minutes time from live people. According to reviewers, the site functions similarly to the way micro blogging site Twitter does, giving photo based question and answers which help users make a decision on what to wear, even allowing other participants at the site to be able to comment on the selections being given as advice.
The stable of advisers is certainly looking quite keen in the eyes of many reviewers, with Scarlett Johannson and Rachel Bilson stylist Nicole Chavez taking part, along with Claire Danes and Beyonce stylist Nick Steele, Katy Perry stylist Johnny Wujeck and Mary Kate Olsen stylist Tammy Eckenswiller who also dresses pop singer Rihanna. Some critics have pointed to the site’s approach of offering advice that links directly to retail websites offering clothes for sale as perhaps not in the best interest of advice seekers, but it remains to be seen how consumers will take to the site’s new approach.
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