As one of the stars in the world who is now shining the brightest, pop musician Lady Gaga has accumulated huge amounts of record sales, video play both online and through traditional music channels, all this on top of selling out world tours on a consistent basis. It seems the young star has no end in sight, fulfilling her mission to bring genuine art to the masses in a format that is as easy to understand as it is complex for the critics to decipher. Many in the music industry have already noted her very high level of skill in controlling not only her image, but her business enterprise. She is well known to have a passionate fan focus and refers to her fans as ‘little monsters’, playing on her hit album, Fame Monster, a critical piece which delves into the world of celebrity in an effort to understand and relate not only celebrity as a concept, but the way that the masses relate to these figures on the world stage. One would be hard pressed to find a star in today’s pop scene with quite the same level of dynamic energy in their performance or depth of creativity in their music.

What has amazed many in the media is the stars skill with new media, such as Twitter, and her willingness to embrace fan adoration openly. Recently, the singer noted the fan art of an artist on the digital art web site DeviantArt, a longstanding portal for artist in various mediums. The artist had done a painting depicting Lady Gaga with another pop powerhouse, Beyonce, paying tribute to their role in the music video for the hit song Telephone. The epic video showcases the visual prowess of Lady Gaga, spanning nearly 10 minutes of highly stylized footage to accompany the song.

After what some say was a ridiculous amount of advertising, ‘Drop Dead Diva’ finally aired on Lifetime this week, among mixed reviews. While most say it is a fun, quirky little comedy, others have stated that the mass marketing campaign, added to the slightly tired plot line, has lead to a show that is sure to be canceled by the second season.

The story follows Deb, a young model who is obsessed by her looks, and little else. After a car crash she finds herself at Heaven’s gates, where she is told her has lived a shallow, and pathetic, existence. She begs to be sent back to her life, but a mix-up sends her to the wrong body.

Instead of her own size-zero blond-haired form, she is stuck in that of size 16 attorney, Jane Bingum. Deb must learn to live as Jane, and to accept herself for who she is, while learning a little about being a good and whole person along the way. She does this with the help of her new form, her new job, and Jane’s assistant and friend, Teri.

Early reviews have seemed mostly positive, but only time will tell how far this serious will go. And whether or not the world will enjoy it as it continues.