August 27, 2010 @ 4:45 pm
Back to School 2010 Fashion Could Be a Tight Market
Things are not looking up in the United States when it comes to the typically rich Back to School season that the national fashion industry tends to profit from in great amounts. Instead, this year there is going to be a lot of competition from many other angles, say retail experts, as parents and kids alike struggle to determine how many of the latest gadgets they should get. This will cut directly into the fashion budget that is typically sizable for this time of year among school age children and teens. Retailers that focus on clothing are struggling to find ways to get kids and parents to opt for new outfits and accessories instead of iPhones, iPads and every other digital gadget under the sun. Many parents are also dealing with tough economic times and reduced hours at work, so this too will cut into the budgets say family market experts. Retailers are turning to jeans at half price and a variety of free promotional items in their efforts to get families into the malls to try and be a little less frugal with their discretionary spending.
Back to school fashions are a staple for big name labels like Abercrombie & Fitch so they are trying to pull in more customers with 40 percent off jeans, but some companies are even offering free mobile phones as a technique to pull in buyers. Only time will tell how the season fares, but expectations are already set low for most clothing makers and retailers who offer fast fashion, all across the national market.