If you are doing a little shopping for the summer season there are a few things that you won’t want to forget to add to your wardrobe. A new season always means new fashions. And, there’s lots of new styles to choose from this summer. While some styles have held on strong from last summer, new trends are here to spice up your summer outfits.

Florals arrived with spring flowers and are still hot for the summer months as well. Designers have incorporated floral designs into everything from dresses to shoes. Even if you aren’t a big fan of floral patterns you still should have at least one floral dress in your closet. Available in both vivid and pastel colors, florals are the in thing for this season.

When it comes to fit, the trend is looser this season. While it’s always a good idea to have a great pair of skinny jeans on hand, this years styles are geared toward a loose flowing design. Trouser legs are wider like the popular style in the 70’s. And, a lot of dresses, skirts and trousers will have pleats to add even more flow.

One of the most popular colors for summer has always been white and this summer is no different. White adds a clean fresh feel to your wardrobe and is the perfect color for any occasion. And, because lace is another popular trend this year you will find a lot of fashions that are adorned with lace. If you want to add some color, use accessories such as belts, scarves and jewelry.

While white is and always will be a great color for summer, this year vivid colors and tribal prints are giving white some competition. No color is off limits this year. You will see a lot of clothing and jewelry items in bright yellows, oranges, purples and even neon colors. Instead of your basic tribal prints, designers have taken them a step further and jazzed the patterns up with geometric designs. These styles make a bold statement and they are flattering on any type of figure.

Rugged men and sophisticated gentlemen have slowly been coming around when it comes to adding color to their wardrobes. A few years back a handful of audacious rappers started a movement that included pink clothing and accessories. Most guys laughed it off, thinking that wearing pink and purple clothing was a way for these entertainers to get attention, but now fashion designers are dead serious about the neon pink trend for men. Pairing pink blazers, shoes and pants with jet black attire, designers have been sending out the most handsome male models in the world on the runways to stunned audiences.

Most men keep the only the drabbest colored clothing and accessories in their closets, and they have been endlessly complaining about their limited selection. It appears that fashion designers have heard their pleas, but some male consumers will not be quick to pick up the trend. While wearing a pale pink striped dress shirt to work will get you compliments, having the gumption to show up at your office in a pair of electric pink dress pants may get you sent home earlier. Although the fashion world is all about taking risks, corporate America is not yet ready to update their dress code. In your spare time you can pick up a bright pink t-shirt and feel confident in your wears, but for now you might want to avoid becoming the latest victim of office gossip. A little pink will warm up your wardrobe, but remember to dress appropriately for the occasion.

For some reason, a lot of adults are having a hard time coming to grips with the fact that Taylor Swift is growing up. Elizabeth Arden doesn’t seem to be having the same problem. These two famous ladies have combined forces and are planning to release a new fragrance yet to be named. Swift has already proven herself to be businesswoman wise beyond her years, having navigated through the music industry and coming out a teenaged star. Now, Taylor Swift wants to show the world that she can act, look, and smell like an adult, too.

Elizabeth Arden has become the go to woman when it comes to celebrities who want a winning scent. Having released a huge number of her own fragrances for decades, Arden is well respected in the cosmetics industry for her ingenious blends and branding. Although the new fragrance won’t be available in stores for another year, Swift thinks that young adults just coming into their own will be eager to wear her fragrance. In addition to the perfume, Arden and Swift hope to release additional bath products like lotion and shower gel.

A lot of celebrities have been releasing signature scents lately, but not all of them have reached high levels of success. This is probably at least part of the reason that Taylor Swift is waiting so long to release her’s, but she’s also ultra busy working on an upcoming album. Judging the amount of support Swift has, she probably won’t have any problems with her newest venture.

After her latest victory at New York Fashion Week, Victoria Beckham ponders showing in her hometown of London. It took her years to be taken seriously as a pop star turned fashion icon, mother, and wife to soccer star David Beckham. Established designers surmised that while Victoria could certainly dress well, she wouldn’t be able to create good quality pieces. New York Fashion Week 2010 marked Victoria Beckham’s latest triumph, but left her longing. It’s one thing to conquer New York, but Mrs. Beckham knows that London will be quite the undertaking.

In fact, Victoria estimates that it will be another 20 years before she feels strongly enough about her brand to show in London. That may seem like a long time, but in the world of fashion, designers often get nervous when it comes to their native land. To Beckham’s credit, taking the road most traveled has earned her kudos from some fellow designers. Plenty of celebrities have created fashion brands, but few have been as dedicated as she. Beckham has no plans to mass create low quality pieces for department stores, but she is in the midst of planning a flagship store in true couture fashion.

While Victoria Beckham has been carefully crafting her line and image, not everyone is sold. After recently unveiling her fifth collection, some critics complained that Beckham is waiting for other designers to establish trends before ripping them off. It may be an unfair assessment, but she is in good company. Young, fledgling designers are often put through the ringer. It may be a part of a little understood initiation process, or just plain cattiness. Either way, if Beckham can keep going, she’ll earn the respect she desperately desires.

While they have not really been in vogue for quite some time outside of the popular music video scene, it appears that animal prints are coming back into fashion. Fashion experts have said that the consumer level retail scene is now loaded with a variety of prints that might just remind one of the more jungle aspects of the so called urban jungle these days. The classic style is said not to be a trend of tiger patterns, snake skins and other creature inspired looks, but is actually a fashion mainstay that comes back from time to time. According to recent media accounts of fashion designer Kate Dimmock, animal prints are a real classic that designers love to use to create either pieces that emphasize those designs or to mix in with more neutral elements of an outfit. An example of these would be the leopard print pumps that are this seasons hot item, among many different similarly styled footwear on the market right now.

Of course, even with this more natural theme, the colors do get wild and are not just the more subdued shades of browns, greens, or even tiger orange. Instead, lower price point labels are going for more loud and faux fur jackets, among different offerings. The mid level fashion is offering its own items so consumers can choose from everything animal print from Anny Taylor to JC Penney when they are ready to pick something up that bears similarities with the kingdom of undomesticated beasts.

The fashion retail web site known as Threadless has counted a huge part of its success from a new technique known as crowd sourcing. The company was founded by Jake Nickell who states that when he first began the site he had no real intention of turning it into a cash cow, but 3 years down the road this web based apparel company has been able to transform itself into a real power house. The project began as a project for art school while Nickell was still learning the ropes. He began it from his house in Chicago and now has more than 70 people employed beneath him. The brand has been built to such an extent that social web experts call it a truly iconic brand name when it comes to fashion of the more casual variety. Initially, the company started out as a hobby that was not seen as one day becoming a business, with Nickell merely wanting people to be able to visit his site, hang out and find the most awesome shirts possible. He did not so much view the site as a retail shop for tee shirts, but rather a place where visitors would be able to create art.

Art historians say that Nickell is pioneering a new wave of art happenings that were popular in bygone decades and used to take place in spaces such as warehouses, artist studios and obscure locations in industrial districts of large metro areas. For Nickell, it all happens right online.