It is not at all uncommon to see big name fashion labels begin to partner with other product lines, but the high end luxury designer labels have not yet ventured into the territory that they are now looking to move in on: sports related gear and apparel. This means that there are big names like Armani coming in to partner with already well established athletic clothing makers such as Reebok. This partnership will deliver a one two knock out punch combo that is sure to win over fans of athletic apparel who are into brand names. It turns out that the two brands are pairing up for gym gear that is definitely a cut above and are seeking to change the consumer expectations about how they work out fashions should look. Not only will the duo focus on the warm up and track suits, but they will also put their combined knolwedge together to release a variety of athletic shoes that will range in price from $150 to $165. Emporio and Reebok will be making a variety of shoes that will be priced at the upper end, between $275 and $450. Active wear from Reebok and EA7 will be priced between $65 and $195.

A variety of advantages are expected for both companies as they continue to carve out new territory for fans of athletic clothing and footwear. Consumers know they can trust the high end big name designers to deliver top notch fashions and they trust big name shoe makers like Reebok to deliver high end sports shoes and clothing that will last even in the most intense usage conditions.