The New York Times’ published glossy fashion monthly, T Magazine, has announced that it has 2 new editors, one of them Sally Singer. She is up and running already, having taken over duties at T just about a month ago. The parent corporation, The Times Company, issues a press release to let the world know that Michelle Sanders will be coming on board as the fashion director and for the features director position they have hired Jacob Brown. While much of publishing continues to struggle thanks to incredible pressure from the web based publishing world, the glossy fashion magazines like T have been able to stay afloat thanks to the more sensory experience they offer that would be harder to replace in an electronic format. Singer has said she is pleased to have Sanders on board because she is a very well respected fashion world leader who offers a fresh and engaging perspective on style, trends and new of the industry and brings her pronounced editor’s eye along with her. Brown, on the other hand, is a very skilled writer and editor who has an ability to bring the public the kind of savvy content that T Magazine has made a name for itself with.

The choices are not typical, say experts in the fashion press, because they thought Singer would have been far more likely to have hired veterans of Vogue where she was once employed. Many in the industry had expected Singer to pull some of the staff from Vogue over to this new magazine in an effort to create for herself a more familiar team, but instead she is working to get the magazine a fresh perspective. She has already worked with Donna Karan, Juicy Couture and Miu Miu so her latest position comes as a shock to none.