Tickets to events held during the cutting edge and world famous New York Fashion Week have long been coveted by fans of fashion, but these tickets have almost always been exceptionally tough to get a hold of due to the amount of demand for them and the fashion world’s penchant for exclusivity. This new season of public runway shows will be done a bit differently, though, as the fashion world seeks to bring the public into closer proximity of their events and create a stir and perhaps an increase in sales along the way. Shoppers have been a bit stingy, according to retail analysts, over the past few years due to the intense situation with the global and national economy, so this could prove to stimulate purchases of the latest fashions as designers show off their spring and summer 2011 catalogs in the hopes of getting buyers excited about the latest collections. Retailers and the media will have front row seats for the events which start September 7 and are going to be part of what this year is titled the Mercedes Benz Fashion Week.

This is part of a larger initiative by the editor of famed Vogue fashion magazine, Anna Wintour, and is set to help people come out of the doldrums and get excited about new looks for an economy that everyone hopes is on the recovery path once again. The 2009 event did help to spur sales and this year, Wintour hopes to see even more of an impact from her initiative.